Unproven, Unlikely, and Firmly Believed

We devour fictional conspiracies with glee, yet demand Everest-high proof for inconvenient realities. This book opens with the January 6 Capitol attack, using it as a springboard into the murky world of conspiracy thinking. The first chapter defines what constitutes a conspiracy theory and the distinctions that separate delusional musings from conspiratorial intent. The following ten chapters deliver a lively tour of history’s most enduring theories, dissecting their origins and enduring appeal with clarity and wit.

The penultimate chapter shifts to the present, examining how the internet and recommendation algorithms have supercharged conspiracy spread. Drawing on the 9/11 attacks and various theories hatched during the 2020 presidential election, it vividly illustrates the often deadly consequences for both believers and bystanders. The final chapter offers practical, common-sense strategies to guard against our natural susceptibility, warning that even sharp sceptics can fall for the right theory.

The conversational tone is a major strength, making the book feel like a candid chat with a witty friend. However, the narrative occasionally becomes long-winded and could benefit from tighter editing. The examples lean heavily toward Western; broader coverage from Africa, the Middle East, the Far East, and Oceania would have enriched the work. A more concise approach paired with greater regional diversity would elevate this already engaging work into something truly outstanding.